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To order, please email info@windsormclaren.com . Please specify month and year.

 

June 2011

Pulling Out of eBay: Are Internet Auctions becoming Irrelevant?

Now that the novelty of bidding is over; do consumers just want to buy the item immediately?

Archives:

 

July 2010

Radio 2.0: Streaming & Smart Phones

$1275

Using the new technology to more accurately target customers

June 2010

Security in the Cloud-Computing Environment

$1725

How secure is your remotely-held data?

May 2010

A Proper Nightmare: British Petroleum in the Gulf of Mexico

$2500

Mitigating an Unmitigated Disaster

April 2010 

The Celebrity Cheater & the Brands that Support Them

$1450

What do you do when you've associated your brand with a fallen hero?

March 2010

March Madness: A Marketer's Dream

$1600

The NCAA Men's Basketball Tournament delivers an audience that has many of the demographics that marketers look for but how are the schools and athletes compensated?

February 2010

The Internet & The Human Attention Span

$1300

More than one study has shown that the cacaphony of information is actually interfering with our ability to pay attention. What's a marketer to do?

January 2010   

Mobile Gaming: Can it break up the console-based model?

$1750

 

Is the day of the $60 block-buster video game (Call of Duty: Modern Warfare 2) coming to a close?

December 2009

Breaking the NFL Monopoly

$1400

 

Can an English Premier League relegation-style system save the NFL from indifferent ownership and a revenue sharing system that rewards losers? 

November 2009

The Organic Movement: Marketing gimmick?

$1750

 

There is no doubt that buying organic vegetables is good for you and the environment. However, in certain fruits and vegetables, the cost is not commensurate with the negligible gains that organic farming produces.

October 2009

Atwood Oceanics: Prehensile drills, deep-water wells

$2200

Extracting new oil from old wells is paying big dividends for domestic oil companies 

September 2009

Baby Stuff!

$1800

We all know that nobody needs a $600 stroller yet the desire for the latest-and-greatest is pushing a multi-billion dollar industry in a down market. What is it about high-end baby gear ($200 Burberry jackets?) that infants will outgrow in months that parents find irresistable? 

August 2009

Comcast: A reputation that rivals Exxon and Halliburton

$2750

It's not just a middling service offering and horrible customer service but a culture of apathy (if not downright hostility) that seems to pervade the company from top to bottom.

July 2009

Search Engine Optimization for Regional Markets

$2100

If you have some experience in this field then you've seen it time and time again: A very minor variation in your keywords can mean something entirely different (at the least) and very offensive (at the worst) in different locales. Hiring native-speakers or consultants can help but can also be expensive, we prefer...

 June 2009

Marvel's Stock Price vs. Marvel's Pipeline

$1700

Yes, Marvel has Captain America, Thor, Hulk and Iron Man 2 on the way, but the recent run-up in the stock may have built "potential" future gains into today's stock price. Conventional wisdom dictates that two of these films will work while the others...

 May 2009
Roche Pharma: Swine Flu’s influence on the Makers of Tamilflu
$1500.00

The World Health Organization has distributed 2.5 “treatment courses” from their stockpiles and will need Roche, who incidentally controls 80% of the market (GlaxoSmithKline’s Relenza has the other 20%) to replenish…

April 2009
Facebook vs. Google: Ads Manager vs. AdWords
$1500.00

Chances are that if you’re using both, Facebook is sending more clicks for less money to your site. The question then becomes, “Do people who find me by searching a keyword buy more than people who find me because I set demographic parameters on Facebook?” What Google Analytics doesn’t tell you..

March 2009
Gillette: A misguided attempt to push the Fusion

$1500.00

Most agree that the Mach 3 is a superior product to the Fusion but Gillette insists upon attempting to convert current Mach 3 users with a combination of advertising and coupons…

February 2009
Virgin America: A great flying experience, a terrible time to enter the market

$1500.00

While the customer’s experience on Virgin America is unsurpassed compared to other domestic carriers, a combination of startup costs, higher fuel costs and a dearth of passengers put VA’s viability at risk.

January 2009
Ford of Europe: What’s working and what lessons can we apply in the US

Ford of Europe strengthened its leadership position in March across Europe's 19 main markets, increasing its market share to 9.9 percent despite soft overall industry sales. Leading the way are the smaller cars, Fiesta and Focus…

December 2008
Apple: The iPhone buying experience

I don’t know about you but I like to walk into a store, grab what I want, go to the register and pay for it. What I don’t like is to be greeted at the door and screened to see if I “qualify” for an iPhone…It’s not a car! Once home, the interference that iTunes wreaks on my laptop, rearranging my Internet Explorer favorites…